10 Questions Every Great Research Brief Answers

Before you send a brief to any agency, run it through this checklist. If you can answer all ten questions clearly, you will get sharper proposals and more comparable quotes.

The checklist

• What business decision will this research inform?
• What are the two or three core questions we must answer?
• Who exactly do we need to hear from?
• Which markets or regions are in scope?
• Is this exploratory (qual), measurement (quant), or both?
• What is our budget range?
• When do we need results, and are there interim milestones?
• What format do stakeholders need the output in?
• Do we require local fieldwork or native-language moderation?
• How will success be judged once the project is complete?

Researchely's guided builder walks you through each of these automatically, so nothing important is missed — then generates a formatted brief you can send with confidence.